Nike (still) Likes Big Butts

Nike (still) Likes Big ButtsAlthough its latest advertising tribute to rounded rear features a “safer,” lighter-skinned model, it seems Nike has officially jumped on the bandwagon for big butts. In their new ad promoting the improvement of butt-shoes, an ethnically ambiguous woman is seen in what looks like an underwear, tennis shoes and a cut-off tank. This ad follows a similar loot-minded campaign of 2005, that shows off the curves of dark skin model. Why this change?